The Hougang Central walkthrough I gave one client, now on video
The land bid, the launch price everyone quotes, and the resale blocks next door, so you know your number before the showflat opens.
Register to watch
Free · opens on the next page
What's in the video
Four parts, each leaving you able to do something.
The land bid
Why S$1,179 psf ppr sets the floor for asking prices.
The launch number
What a launch above S$2,500 psf does to a two-bedder budget.
Next door
Riverfront and Florence resale prices, and the premium for new.
Your exit
How I check the 2031 resale case before the showflat opens.
The site in numbers
The tender closed in January 2026. These four figures set the price of every unit that follows.
Source: URA Government Land Sales results and the winning consortium's announcement, January 2026.
The Hougang Central Watchlist
The video explains the thinking. The watchlist is the part you keep: one page of the numbers I check, so you can run them yourself when the price list finally lands.
- The three bids and the psf each one implies
What each bidder was prepared to pay for the land, and the launch price that follows from it.
- Resale price bands for the blocks next door
Where Riverfront and Florence resale units are trading now, so you can see the premium for new.
- Five checks I run before any launch
The questions I ask about the stack, the unit mix and the exit before I let a client book.
Stella Thio
I work from the caveats, not the brochure. For Hougang Central that means the three bids, the neighbours' resale record and the exit case, before anyone talks about the showflat. If a number doesn't add up, I'll say so before you commit.
Know your number before the showflat opens
The video and the watchlist are free, and there's no time slot to book. Register once and the page opens; watch it tonight or on the train tomorrow.